Not only do you want your customers to click on the video link you're including, but also go to the page and actually watch the video.Įmbedding videos in your emails is another great way to increase open rates. The goal with any email campaign is to have high click-through rates. There are many reasons why you should use videos in email marketing campaigns.įirst and foremost, embedding videos in your emails is a great way to increase click-through rates, which is the ratio of the number of users who click on a link to the total number of users who actually view it. Why you should embed videos in your email Continue reading to find out more about the benefits of embedding video in emails. In this blog post, we'll be going over how to embed a video in an email so that you can increase engagement with your customers, generate new leads, and improve the effectiveness of your campaigns. So, if you're thinking of embedding video in your next email campaign, it's important you know how to do it correctly. Some email platforms don't support embedded videos, and the last thing you want is to send a mass email to your customers with a video that they can't even open. More and more businesses are using video as a marketing tactic, but actually embedding video in email campaigns can be tricky. But how do you embed videos in email campaigns? One of the best ways to get your message across to your customers is with a video. With email marketing, you can easily collect feedback from your customers and use that information to make more informed business decisions. Here’s a detailed overview of video in email client support you might find helpful.Email marketing campaigns are a great way to create personalized messages that are tailored for your customers. In summary – if you want the YouTube video to display – you have to disable email campaign link tracking. If you’re sending a campaign through Pinpointe or any other ESP and enable tracking code – the YouTube URL will be replaced with an ESP’s tracking URL and Gmail / Hotmail won’t recognize that this is a YouTube video link. The limitation here is that Gmail and Hotmail need to ‘see’ the actual YouTube video link. Just insert the link as demonstrated in the image above. Note – do not use YouTube embed code – all email clients including Gmail and Hotmail will just ignore this and nothing will happen. In order for Gmail (and Hotmail) to work – simply insert the actual link to the YouTube video. Second, don’t assume the video is going to display – adding a call-to-action like “View video below” is certainly a recipe for confusion for any subscriber using a client outside of Gmail. If you want to make your video one of the focal elements of your email, be sure to go light on the content. Note that the YouTube Preview section of an email is fairly subtle so if your email campaign is more than a paragraph or two – your video preview is likely to be missed entirely. Here’s an example of this looks in Gmail: Using YouTube Previews to Display Video in Gmail (and Hotmail)īy uploading the video first to YouTube, then adding the URL to your HTML or plain-text email as text, you can get an inbox-playable preview to display. Plus some filters (aside from gmail) wil simply block the larger email. If your video is under 25MB – you can include the video directly – but we don’t recommend this even though it technically works, because non-gmail recipients of your email campaign may not be too keen on having you clog up their inbox with larger files. It turns out that Gmail kind of supports video in email on a limited basis. In our previous article we explained how to embed video in your email campaigns.
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